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Triggered email messages average 70.5% higher open rates and 152% click-through rates than “business as usual” marketing messages (Pardot).

Prospects clicking on links or visiting your websites are hot prospects, they are interested in your dealership. Follow up before your competition has a chance to.

Ideas on how to use marketing automation for your dealership:

  • A prospect receives a sales email from your dealership with links to New Vehicles, Pre-Owned Vehicles, Value My Trade, and Service Coupons.
  • Based on what links they click, use marketing automation to follow up with targeted letters related to their interest.
  • Take it a step further, and send follow-up messages to website visitors and re-visitors based on what pages they viewed.