Mobile is here and only getting bigger...

90% of smartphone owners access the same email account on mobile and desktops
– Exact Target

65% of all email gets opened first on a mobile device.
– VentureBeat.com

The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015.
– The Radicati Group

78% of US email users will also access their emails via mobile by 2017.
– Forrester Research

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35%.
– Experian

Anatomy of a Mobile Email

Top of Email

mobile-anatomy

Scrolled Down

The Mobile Advantage